SCORE Live Webinar Build an Authentic Brand to Increase Your Bottom Line
Branding isn’t a ‘nice-to-have’, but a ‘must-have’ to be competitive in today’s market. Don’t get jaded by get-rich-quick-schemes and fly-by-night tactics that promise overnight results. True branding is strategic, authentic, and it impacts every facet of your business.
During this webinar with Senior Brand Advisor, Steven Picanza, you’ll learn about branding trends including:
How messaging and your brand’s story will impact your bottom line over bland creative
Why your sales funnel will either make or break your brand (and what you can do to make sure you’re not missing out)
How to make sure your brand and culture build equity and revenue even when you’re not in the room or in the conversation
