McFarlane Marketing’s Social Studio OS™ Aims to Help Quad Cities Businesses Compete in an AI Economy Where Iowa Trails the National Average
DAVENPORT, IOWA (July 29, 2026) — McFarlane Marketing, a full-service digital marketing agency based in Davenport, will host the official public launch of Social Studio OS™, a proprietary social media operating system, on Thursday, August 13, 2026, at Eastern Iowa Community College in Davenport. The free event is open to business owners and professionals across the greater Quad Cities region and will feature a live platform demonstration, exclusive feature previews, light refreshments, a mobile photo booth, and a giveaway valued at more than $4,000.
Social Studio OS™ is a human-led, AI-assisted platform that combines professional marketing expertise with artificial intelligence to help businesses manage content strategy, audience engagement, and growth planning from a single system. Early performance data from businesses managed through the platform shows a 980 percent increase in views and a 759 percent increase in engagement.
The launch comes at a time when Iowa businesses face growing pressure to adopt AI in their operations but remain among the least likely in the country to do so. According to recent national data, only 13.8 percent of Iowa businesses have integrated AI into their workflows, compared to a national average of 18.2 percent. Social Studio OS™ was designed to close that gap by putting AI capabilities in the hands of business owners through a system guided by real marketing strategy, not automation alone.
“Most businesses know they need to do more with social media, but they don’t have the time, the team, or the system to do it well,” said Sharon Cumberbatch, CEO and founder of McFarlane Marketing. “Social Studio OS™ gives them that system. The AI handles the research, the data analysis, and the strategic recommendations, but every decision is guided by human expertise. That’s the difference between posting content and building a real presence.”
Social Studio OS™ platform interface showing the Compose workspace with AI-powered content tools.
Cumberbatch founded McFarlane Marketing in 2021 after a career that included serving as a Senior Technical Account Manager at Microsoft, where she managed Fortune 100 client relationships. She is a graduate of the Goldman Sachs One Million Black Women: Black in Business program and holds five professional AI certifications. Her work has been featured in Rolling Out, VoyageATL, and Collabs.io.
One established business in attendance at the August 13 event will be awarded a three-month Social Media Management Package, a complete, fully managed social media management engagement valued at more than $4,000. Attendees must be present to win. Full eligibility details are available upon registration.
EVENT DETAILS
| Date: | Thursday, August 13, 2026 |
| Time: | 5:00 PM to 7:00 PM (doors close at 6:00 PM) |
| Location: | Eastern Iowa Community College, Community Room 133, Davenport, Iowa |
| Cost: | Free |
| Registration: | https://forms.cloud.microsoft/r/q19san9Msg |
